What is the Emblem Studio MCP server?

It connects your AI to the popups and opt-in forms on your website. Your AI can build them in your brand's style, run A/B tests, schedule them and read their stats. The server address is https://emblemstudio.ai/mcp/strategist.

Which AI apps can use it?

Claude, on the web, desktop and phone, and Claude Code. Any other app that supports remote MCP servers can connect with the same address.

How many tools does it have?

44 tools, for reading stats and survey answers, building and editing popups and forms, A/B tests, scheduling and revision history.

Emblem Studio is free during the beta. Accounts are by invitation for now.

Is this the Emblem crypto wallet or the Emblem logo maker?

No. Emblem Studio, at emblemstudio.ai, builds popups and opt-in forms. It is not Emblem Vault or the Emblem logo tool.

Popup and Opt-in Form MCP Server

What you can ask

Emblem Studio runs the lead capture on your website: opt-in forms, popups, ribbons, slide-ins and surveys. Connected, Claude becomes a strategist that can see all of it and change it with you. A few things people ask:

Which of my popups is doing worst this month, and why do you think that is?
Build a newsletter signup for my blog in my brand's style. Keep it switched off so I can look first.
Start an A/B test on the welcome popup with a shorter headline.
What did people answer in my survey, and what should I offer them?
Show my Black Friday popup from the 24th to the 27th, and put the old one back after.

Set it up

You need an Emblem Studio account. It is free during the beta. Join the beta if you do not have one yet.

Add the connector in Claude
Open Emblem Studio in Claude's connector directory and press Connect. If you add it by hand instead, use this address:
```
https://emblemstudio.ai/mcp/strategist
```
Sign in to Emblem Studio
Claude opens our sign-in page. Use your usual email and password.
Press Allow
Our screen names the app you are connecting. Allow it, and you are back in Claude, connected.

Using Claude Code? One command does the same:

claude mcp add --transport http emblem-studio https://emblemstudio.ai/mcp/strategist

Then start a chat with something like "Use Emblem Studio to review my sites." For the full strategist workflow, pick the "strategist" prompt that comes with the connector.

Another AI app

Any app that supports remote MCP servers can connect. Add a remote server (it may be called "streamable HTTP") with the address above. If the app can open a sign-in page, it connects the same way as Claude. If it cannot, use a key instead (see "My AI app cannot sign in" below).

What Claude can and cannot do

Look

Your sites, and every asset on them
Views, clicks, sign-ups and conversion rates over time
A/B tests and how each version is doing
Survey answers, and where visitors stop
The schedule, and every saved revision

Change, with you

Create and edit assets in your brand's style
Switch assets on and off
Start, adjust and end A/B tests
Schedule changes and show periods
Update your brand profile and design system
Restore an earlier revision

You stay in charge. Every tool tells Claude whether it only reads or changes something, so Claude can ask you before a change. New assets start switched off. Switching one on is a separate step.

Claude works with your permissions, no more. If a site was shared with you as a viewer, Claude can look but not change anything there. It cannot delete your account, invite people, or add a new place for your sign-ups to go.

Your data

Claude sees what you can see in Emblem Studio: your sites, assets, stats and settings, and how people answered your forms. It never receives the fields that ask for a sign-up's email address, name, phone number or postal address. In other answers we remove email addresses, links and long numbers before Claude sees them. Anything else a person types into a free-text box can reach it.

What Claude reads goes to Anthropic, under your own agreement with them. We do not see or store your conversations, and no AI model runs on our side for this. Nothing is used to train an AI model. The details are in our privacy policy.

To disconnect, open Account settings in Emblem Studio and press Disconnect next to Claude, under "Connect your AI". Access stops straight away. Removing the connector in Claude works too.

Questions

What is the Emblem Studio MCP server?: It connects your AI to the popups and opt-in forms on your website. Your AI can build them in your brand's style, run A/B tests, schedule them and read their stats.
Which AI apps can use it?: Claude, on the web, desktop and phone, and Claude Code. Any other app that supports remote MCP servers can connect with the same address.
How many tools does it have?: 44 tools, for reading stats and survey answers, building and editing popups and forms, A/B tests, scheduling and revision history.
What does it cost?: Emblem Studio is free during the beta. Accounts are by invitation for now. Your AI app runs the model on its own plan, so we never charge for AI use.
Is this the Emblem crypto wallet or the Emblem logo maker?: No. Emblem Studio, at emblemstudio.ai, builds popups and opt-in forms. It is not Emblem Vault or the Emblem logo tool.

Comparing options? Here is every popup tool we found with an MCP server.

If something does not work

The sign-in page says I need an account.: Emblem Studio is in a free beta, and accounts are by invitation for now. Join the beta, and we will set you up.
Claude says it cannot reach a site.: That site belongs to someone else, or was not shared with you. Ask its owner to invite you, then ask Claude again.
Claude says a tool only works on WordPress.: Product prices, coupons, your site's page list and your site's own styles come from the free Emblem Studio WordPress plugin. On any other site, Claude asks you for those instead.
My AI app cannot sign in.: Some apps cannot open a sign-in page. In Account settings, under "Connect your AI", open "Advanced: use a key instead", and paste the key into the app's settings.

Need a hand? Write to contact@emblemstudio.ai. A person reads every message.

No account yet? It is free during the beta, and I set it up with you. Join the beta.