What you can ask
Emblem Studio runs the lead capture on your website: opt-in forms, popups, ribbons, slide-ins and surveys. Connected, Claude becomes a strategist that can see all of it and change it with you. A few things people ask:
- Which of my popups is doing worst this month, and why do you think that is?
- Build a newsletter signup for my blog in my brand's style. Keep it switched off so I can look first.
- Start an A/B test on the welcome popup with a shorter headline.
- What did people answer in my survey, and what should I offer them?
- Show my Black Friday popup from the 24th to the 27th, and put the old one back after.
Set it up
You need an Emblem Studio account. It is free during the beta. Join the beta if you do not have one yet.
Add the connector in Claude
Open Claude's settings, then Connectors, and add Emblem Studio. If you add it by hand, use this address:https://emblemstudio.ai/mcp/strategist
Sign in to Emblem Studio
Claude opens our sign-in page. Use your usual email and password.Press Allow
Our screen names the app you are connecting. Allow it, and you are back in Claude, connected.
Using Claude Code? One command does the same:
claude mcp add --transport http emblem-studio https://emblemstudio.ai/mcp/strategist
Then start a chat with something like "Use Emblem Studio to review my sites." For the full strategist workflow, pick the "strategist" prompt that comes with the connector.
What Claude can and cannot do
Look
- Your sites, and every asset on them
- Views, clicks, sign-ups and conversion rates over time
- A/B tests and how each version is doing
- Survey answers, and where visitors stop
- The schedule, and every saved revision
Change, with you
- Create and edit assets in your brand's style
- Switch assets on and off
- Start, adjust and end A/B tests
- Schedule changes and show periods
- Update your brand profile and design system
- Restore an earlier revision
You stay in charge. Every tool tells Claude whether it only reads or changes something, so Claude can ask you before a change. New assets start switched off. Switching one on is a separate step.
Claude works with your permissions, no more. If a site was shared with you as a viewer, Claude can look but not change anything there. It cannot delete your account, invite people, or add a new place for your sign-ups to go.
Your data
Claude sees what you can see in Emblem Studio: your sites, assets, stats and settings, and how people answered your forms. It never receives a sign-up's email address, name, phone number or postal address. We take contact details out of answers before Claude sees them.
What Claude reads goes to Anthropic, under your own agreement with them. We do not see or store your conversations, and no AI model runs on our side for this. Nothing is used to train an AI model. The details are in our privacy policy.
To disconnect, open Account settings in Emblem Studio and press Disconnect next to Claude, under "Connect your AI". Access stops straight away. Removing the connector in Claude works too.
If something does not work
- The sign-in page says I need an account.
- Emblem Studio is in a free beta, and accounts are by invitation for now. Join the beta, and we will set you up.
- Claude says it cannot reach a site.
- That site belongs to someone else, or was not shared with you. Ask its owner to invite you, then ask Claude again.
- Claude says a tool only works on WordPress.
- Product prices, coupons, your site's page list and your site's own styles come from the free Emblem Studio WordPress plugin. On any other site, Claude asks you for those instead.
- My AI app cannot sign in.
- Some apps cannot open a sign-in page. In Account settings, under "Connect your AI", open "Advanced: use a key instead", and paste the key into the app's settings.
Need a hand? Write to contact@emblemstudio.ai. A person reads every message.
No account yet? It is free during the beta, and I set it up with you. Join the beta.